For the winter 2013 season, Maybelline has created a NEW lip product for the masses! It is called Color Elixir ($6.79 at Bed, Bath & Beyond) and it will fall under their Color Sensational line.
Quotes from the Maybelline website:
Fall under the spell of the elixir effect Hyper-saturated color, ultra cushiony feel The new hypnotic lip sensation
A trio of concentrates delivers the color of a lipstick, the cushiony care of a balm, and the glass shine of a gloss
Our exclusive smoothing angora brush delivers a polished , even application and smoothing sensation to lips
This product seems that it will be in competition with other lip products already available like the Almay’s Color + Care Balm which is a liquid balm and L’Oreal’s Color Caresse Wet Shine Stains which are hybrid gloss stains. With this product, it doesn’t claim to be a stain, and I did not find them to stain my lips like the L’Oreal Wet Shine Stains, but they are hydrating like the Almay Care Balm.
I bought four of the twenty available colors, Caramel Infused, Amethyst Potion, Raspberry Rhapsody, & Caviar Couture. The colors range from nudes, reds, and purples. The packaging is a hard, clear plastic bottom where you can see the color that you should get on the lips. It also has a silver plastic twist top with a stopper inside which helps clean up excess product. I love that in the bottle the plastic is shaped so that it looks like a lipstick bullet.
As for the applicator, it is a tear drop shape and very soft. It feels softer on the lips than the L’Oreal Caresse Wet Stain applicator.
These products are VERY hydrating and make my lips feel like I applied the Baby Lips lip balm. After using these colors for about a week, I have found that they do NOT have any staining power on my lips. After these colors are wiped or eaten off, they are GONE and I have not seen any major stain left behind. My darker colors may have a VERY slight stain, but nothing that other people will notice unless they are SUPER examining your lips. It could be that since my lips are already very pigmented on their own any stains have trouble showing up.
Starting off with Caramel Infused 065. It looks like a peachy pink in the tube, but it comes off as nude pink on me. It is creamy and the color that needs the least amount of swipes to get full color payoff. It is also the only color in my collection that does not have any shimmer.
Raspberry Rhapsody 030 is a fuchsia berry color with blue and silver micro-shimmer in it. It is barely seen on the swatch, and it is not noticeable in the lips whatsoever. I didn’t even know it had shimmer until I was taking the up-close photos. This color takes more swipes to get opaque color pay off, but it is worth it. It’s definitely my favorite of all the colors I purchased.
Amethyst Potion 045 is a mid-tone cool plum with micro-shimmer of silver, but again it’s not visible on the lips when applied and not felt either. I want to like this color, but I admit it is my least favorite because of the cool-tone lean it has on my lips. It almost looks like a deep violet. I usually mix it with Raspberry Rhapsody to warm it up a bit. The color pay off is a lot like Caramel Infused, almost full coverage in one to two swipes.
Lastly, I got Caviar Couture which is a DEEP reddish purple with purple, silver, and blue shimmer that is VISIBLE on the lips. This is the color I REALLY want to love, but as I have been wearing it, it has been irritating my lips. It could be the bigger shimmer/glitter particles, but I really do not know because I have not had any issues with the three other colors I have. I don’t usually like my lip products to have any visible shimmer because I think it very easily overwhelms my look. I really love this color for fall, but I do not know how much use I can get from it, if my lips continue to be bothered by it =[
Overall, I am enjoying these new lip products from Maybelline. They are pigmented, hydrating, and non-sticky and I really look forward to using this in these colder months.
So far I have only found these products at Bed, Bath, & Beyond, but I know that they should be popping up more at places like CVS, Walgreens, and Rite Aid at the end of October.